British Esports is a not-for-profit national body established in 2016 to promote esports in the UK, increase its level of awareness, improve standards and inspire future talent.
As a national body, our aims are to support esports and provide expertise and advice. We are focused on the grassroots level of esports and are not a governing body.
As the British Esports Association is a not-for-profit organisation, all revenues generated go back into the running of the organisation, and into funding grassroots esports, including running our British Esports Championships for schools and colleges, supporting the setting up of clubs and other initiatives (see below).
We are not pushing esports as a rival to traditional sport, but as a credible activity in its own right which can have positive cognitive and other esports benefits when done in moderation. Esports promotes teamwork and communication, develops communities and provides jobs.
We help to educate parents, teachers, media, policy makers and government around what esports is and what its benefits are. We’re working with schools, colleges and other educational establishments to embrace esports and create some inspiring events and activities.
The UK is the fifth biggest consumer market for games but has been behind other territories in esports historically. We are looking at the bigger long-term picture with the goal of fostering more British esports talent in the future.
Our three goals are to:
- Promote esports in the UK and increase its level of awareness
- Improve the standard of UK esports
- Inspire future talent