Mission Statement

British Esports is a not-for-profit national body established in 2016 to promote esports in the UK, increase its level of awareness, improve standards and inspire future talent.

As a national body, our aims are to support esports and provide expertise and advice. We are focused on the grassroots level of esports and are not a governing body.

As the British Esports Association is a not-for-profit organisation, all revenues generated go back into the running of the organisation, and into funding grassroots esports, including running our British Esports Championships for schools and colleges, supporting the setting up of clubs and other initiatives (see below).

We are not pushing esports as a rival to traditional sport, but as a credible activity in its own right which can have positive cognitive and other esports benefits when done in moderation. Esports promotes teamwork and communication, develops communities and provides jobs.

We help to educate parents, teachers, media, policy makers and government around what esports is and what its benefits are. We’re working with schools, colleges and other educational establishments to embrace esports and create some inspiring events and activities.

The UK is the fifth biggest consumer market for games but has been behind other territories in esports historically. We are looking at the bigger long-term picture with the goal of fostering more British esports talent in the future.

Our three goals are to:

  • Promote esports in the UK and increase its level of awareness
  • Improve the standard of UK esports
  • Inspire future talent

What does the association do?

We are working on several things. In 2017 we held a one-month kids esports club pilot scheme at Maida Vale Library, and in 2018 we helped schools and colleges form their own teams and take part in our very first British Esports Championships. The idea is to get more youngsters, parents and teachers aware of esports, to understand and reap the benefits of esports, and to help foster more esports talent from the UK in the future.

We completed the British Esports Championships pilot for schools and colleges in early 2018, and ran the first full Championships started in September 2018 with more than 70 participating teams.

In 2018 we also held a pilot at West Ham United Foundation with Archery GB, London Sport and GAME to allow young people to take part in an esports/sports crossover activity week, playing Rocket League, football and archery, bridging the gap between sports and esports and showing the benefits of physical activity and esports when done in moderation.

In 2019 we crowned our first British Esports Championships winners (schools and colleges) at Insomnia Gaming Festival.

We held our first esports education forum to help colleges learn about the benefits of esports and grew the team.

In late 2019 we launched a Women in Esports campaign to celebrate female talent in esports. This campaign is led by our schools and colleges liaison officer Alice Leaman and marketing manager Morgan Ashurst.

We have also worked at events including World Skills UK Live, where we had a stand visited by thousands of students and their teachers, given talks at many conferences and events including the Olympic Esports Forum, visited schools, colleges and universities and engaged with students and teachers there, and more.

We produce a constant stream of careers advice and information on our website, including a list of educational institutions offering esports courses, and have hired the services of some businesses including epic.LAN, which look after the running of our Championships.

Here’s a look at what British Esports done in 2018 and what British Esports done during 2017.

For the future, we’re considering introducing a membership offering so people can join the association, plus we’re exploring ways to better promote future British esports champions and highlight academic research in this field.

The association also works with the media, produces its own content and is establishing links with schools and academics to help put esports on the map in the UK and reinforce the positive aspects of competitive gaming.

While the three points indicated at the top of this page are our core areas of focus, the association acknowledges there are other topics which need to be addressed. For example, these include visas for esports talent, contract parity and tackling online harassment. We have a link with legal firm Sheridans and can put you in touch with them for a chat if you have any queries around player contracts or disputes/legal issues in esports.

Who we work with

The association has a British Esports advisory board. Each member sits on the board for a minimum of 12 months (see more info in our terms of reference here). We meet each quarter and discuss areas of focus and what we’re working on. 

We also have a series of British Esports games advisers, who provide input and expertise to make sure we can support and understand each community effectively, and to keep us abreast of changes in the grassroots/wider scene across multiple games. This will help us with our future initiatives and ensure we’re considering the needs of the community.

We regularly speak with game publishers, tournament organisers, educational establishments, academic researchers and others within esports as we work towards our core goals. We also liaise with schools and colleges.

The association is also a member of Ukie, the Sport and Recreation Alliance, the Creative Industries Federation and the Welsh Sports Association.

For our Championships in schools and colleges we’ve also partnered with Twitch Student and the Association of Colleges Sport.


Who is behind the association?

The British Esports Association was set up in the summer 2016 by Chester King of the International Group.

Chester has a 23-year background in traditional sports, with Stoke Park (owned by International Group) running the pre-Wimbledon tennis event The Boodles, as well as working for the Football Association, Lord’s and the Rugby Football Union.

Meetings have taken place between the British Esports Association and many different parties within the games and esports industries, including the likes of Activision, Blizzard, Microsoft and with the UK Government’s Department of Culture, Media and Sports.

You can see the full British Esports team here.


Contact us and more info

If you would like to contact us, please get in touch using the link.

You can also read our privacy policy and corporate social responsibility and anti-corruption and bribery policy here.

We’ve outlined our mission for the next few years – view our Vision 2022 booklet here